The “orange book” is a treasure trove of over one hundred original recipes, born in America. With these secret recipes as their basis, Blue Seal ice cream was created to be light and refreshing, perfectly suited to the warm and humid climate of Okinawa. Prepared with plant oils, our ice creams have a special melt-in-the-mouth texture that cannot be found elsewhere. We consistently offer over thirty flavors, including both classics and limited-time-only flavors, bringing the pleasures of Okinawan ice cream to a wide range of customers, from locals to tourists alike.
To mark Blue Seal’s 65-year anniversary in 2013, we changed our brand logo with the view to new brand value creation. The new logo still uses the image of the familiar logo and contains elements that communicate brightness, fun, and flavor, while expressing Okinawa’s ocean and breeze, together with a smile. The new logo also communicates the idea that while we may be small, we would like to be loved as an Okinawan ice cream brand for the next hundred or two hundred years. Blue Seal aims to keep bringing a smile to our customer’s faces through the ice cream that we produce.